About Nataschia

Nataschia studied a BA in fashion design and has extensive experience in Brand Management, Buying, Design, Sales, PR and Marketing, fulfilling previous multifaceted senior roles for Jets Swimwear, Sol Sana and Mr Price, as well as co-founding Raela. Having worked in different facets of the industry her background and experience has influenced the framework of her new brand Serala, which she will be launching in November 2019. Determined to write her own history and create a label that embodies her vision of an industry that respects its human and natural resources, that acts as a homage to the art of craft and epitomize her devotion to sustainability and humanitarian causes. Nataschia truly believe that we are #MOREPOWERFULTOGETHER and that we rise by lifting others.

Having grown up in Botswana and South Africa, in a household big on female empowerment, she felt a profound connection to India, the people and the traditional craftsmanship which has become a constant source of wonder and inspiration to her.

read more about Nataschia below;
https://www.powerretail.com.au/news/from-st-xavier-ecommerce-myer/
https://www.ragtrader.com.au/news/sydney-bloomingdales-is-calling
https://www.insideretail.com.au/news/myer-expands-accessory-offering-201708
https://www.dailymail.co.uk/femail/article-5076345/Australian-purse-brand-St-Xavier-hit-stars.html
https://internetretailing.com.au/accessories-brand-clinches-myer-deal-back-global-growth/

About Raela

Raela, a name that represents self-reliance, attention to detail, and care for humanity — our collections are carefully concieved through an enriched design philosophy that endeavours to preserve age-old craft, engage in ethical practices and honour our environment by creating pieces of longevity.

read more about Raela below;
https://www.whowhatwear.com.au/raela-handbags
https://www.instylemag.com.au/raela-sydney
https://www.theinspiredco.io/raela-sydney
https://www.theurbanlist.com/a-list/raela-cool-ethical-it-bags
http://www.ragtrader.com.au/news/introducing-new-handbag-label-raela
https://theweekendedition.com.au/gentlefolk/raela/